This is going to sound like a bit of a no brainer, but I love the holidays. Largely because I get an opportunity to spend time with my family and friends but also Special leads because it’s the perfect time to take a really deep breath, wipe the slate clean and collect all the learnings from the past year. And I have to say, I’m truly excited for 2015. For those of you just joining us Special leads (and perhaps still devising your New Year’s resolutions), welcome. I encourage you to check out my post kicking off this series.
The posts are focused on conversations that The Economist Special leads Intelligence Unit has had with six marketing visionaries, folks like Seth Godin and Aditya Joshi, who discuss the next era of marketing. During a recent conversation with the EIU, John Hagel, co-chairman Special leads of Deloitte’s Center for the Edge, shared his “formula” for marketing success in the future. Here are some of his key points that resonated with me: “From Push to Special leads Pull”: Traditional marketing has typically focused on the three “
I’s” – intercept, isolate and insulate. I don’t know about you, but none Special leads of those jump out to me as having a positive connotation or strike me as the ideal way to deal with our company’s most valuable resource – customers. Rather, John says, we should be Special leads looking to employ the power of the three “As” – attract, assist and affiliate. If marketers don’t make this shift and engage customers, they will be displaced by entrants that will. “There is a new ROI metric”: According to John, the “