Forum Posts

Md. Abu Sayed Sagor
Jun 21, 2022
In Welcome to the Forum
YouTube is the No. 1 online video platform that serves content with both mass appeal and deeply personal relevance. Think with Google Source: , Indonesia, Why Video 2021 study, n=2000, A18-64 gen pop video users, Share Online video is one way to achieve hyperlocal reach at scale industry list during the holy month because 70% of Indonesians watch more video content during Ramadan compared with non-festive periods.10 Notably, among Indonesian viewers, YouTube industry list is the number one online video platform that serves content with both mass appeal and deeply personal. Produce content that engages diverse audiences across Indonesia, brands can partner with YouTube content creators who have deep expertise and extensive industry list audience connections. They include creators such as Yeni Inka from Central Java, who has attracted more than 23 million viewers, and Denny Caknan from Ngawi, who has 4.6 million subscribers. Telco Indosat Ooredoo successfully tapped YouTube and content creators for hyperlocal marketing in the lead-up to Ramadan 2021 with its campaign. Its aim was to help customers connect with loved ones industry list while physically apart using its “Freedom Internet” package, which offered significant discounts and increased data quotas. The telco leaned into the Ramadan consumer insight that people enjoy listening to music as they wait to break their fast or spend time with their family,12 and it industry list collaborated with popular Indonesian musicians, including Sal Priadi and Yura Yunita, to create a series of short- and long-form YouTube videos that connected with people all over Indonesia. It also used YouTube to host exclusive virtual concerts, which encouraged group watch sessions and brought people together to celebrate the holy season online. The campaign was further bolstered by using Google industry list Display & Video 360 to engage various audience segments during peak periods of online usage.
Produce content industry list content media
0
0
2
 

Md. Abu Sayed Sagor

More actions