May 18, 2022
In Welcome to the Forum
Many campaigns fail Why is it that many Special Database campaigns are not successful? In many campaigns, we look from above at what we think we know about people. Too little attention is paid to human behavior. “Problems can often be traced back to human behavior. By thinking more from the perspective of Special Database behavior, you can increase the chance of success," according to behavior change agency Shift. It's important that you look closely at how our human brain behaves, so that you don't miss the mark with that super hip campaign. Miss 1: Do you on a P (Government) At first glance, this seems like a good campaign. The picture is Special Database clear and everyone knows what it means. Yet this poster sends out the wrong Special Database signal, according to Dirked van der Venn of Shift. This has to do with priming . Your subconscious mind is stimulated by a previously perceived stimulus, so that it is Special Database recognized more quickly and you respond more quickly. Van der Venn explains this with the following example: “Suppose you are sitting in a car and you come across this large billboard. 'Facebook, Twitter, e-mail and WhatsApp, you put on a P'. You expect your mind to think you shouldn't be on your phone. Unfortunately this is not the case. You know it is not wise while driving, yet your subconscious is Special Database stimulated by the image logos on the board. We also call this priming: when you Special Database see something, the concept becomes more active in your head. When you see the icons of social media, this becomes more active in your brain and there is a greater chance that you will do something with it. In this way you are reminded by this board to be on your phone and, for Special Database example, to check your apps, while you were not involved in this at all in the first place.” Miss 2: You're a ox if you stunt with fireworks (Sire) “I've never actually seen a good Sire campaign,” says Roos Alina of Shift. Many behavioral scientists have presented their best tips and advice to Sire, but without any success, Sire Special Database continues in his own way. Something that hurts the heart of the behavioral scientist.